The MeatWater Manifesto is New York based artist and potographer Till Krautkrämers concise and comprehensive reflection of our state of convenience. Started in 2008 in Brooklyn, New York, as a »campaign to raise awareness to pay attention«, the project stimulates all five senses, playfully involving analog-advertising-poetry with digital media technologies: sound, video, blogging, gaming, social media, mass media, studio- and mobile phone photography. The virtual product »MeatWater provides the essence of nutrition and the memory of dining without the hassle of eating.«
User-generated content from participatory creative audiences identified personal preferences to develop all the well-rounded color-tastes on the MeatWater flavor spectrum: Wiener Schnitzel, Grilled Chicken Salad, Hungarian Goulash, Stuffed Quail, and many more.
This work catalog proves how easily one can manipulate todays reality by combining iconic advertising images & copy with an internet connection faster than the speed of verifiable truth to reveal that desire truly can be manufactured in a copy and paste world.
The project also wants to raise awareness for one of lifes essential, but neglected things: Water.
Authors: Brian Kane, Carlo McCormick, Gary Schwartz, Paul Boocock, Till Krautkrämer
Artists: Till Krautkrämer
Designed by Kehrer Design
Hardcover
21, 5 x 24 cm
200 pages
303 color ills.
English
available
ISBN
Euro 39,90
2014
